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Direct email marketing
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients.
A number of elements make direct email marketing different from spam or other less sophisticated email campaigns.
In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense to send attractive, professional, and compelling ads to a smaller group of recipients that might actually be interested in receiving such messages.
Direct email marketing is generally permission-based opt-in email, rather than unsolicited commercial email (UCE).
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